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joja 2014 article clouds

When everything goes into the cloud and all of a sudden it started to rain. ..

Adobe is definitely the one company serving best for creatives' needs. Many rely on it working on graphic, film or even web projects. The idea of putting everything into the cloud sounds crazy to me. I find it pretty terrifying.

Customers must pay a monthly subscription fee and if they stop paying, they will lose access to the software as well as to the work they saved in proprietary file formats.[20]

[quote from wikipedia]

Also the online portfolio portal Behance is run by Adobe.

Last year when i spent my first thoughts on working in the cloud, i was wondering if we are going to run into a system that will read out users efficiency and therefor their price/ worth. Imagine - just like google can see who is using a certain ip address by the way someone is typing on the keyboard - Adobe might be able to see how effectively you use their software, once the programs are run in the cloud, they will see the data of how many times you "undo" and "redo" things, how well you know how to use the tools.

Especially when it comes to work, I think this will be a significant moment to come soon.

THE CLOUD. I like it. I like the idea of i.e. a dj collective that is sharing a dropboxish kind of folder online, the djs playing their sets directly out of the folder via a LAN connected CD player [sounds familiar → rekordbox] – djs would not even need to bring their own device anymore for playback straight out of the cloud. So one of the crew members might sit in Australia just finishing a new track, place it into that folder and goes to sleep. While another one immediately drops that tune on a crowded dance floor – somewhere in Europe – and leaves a message to the creator, or even a little live video of 'em people bouncing to that new composition. (I mean yeah in clubs that have internet connection, this is already happening.)

That is a lovely thought, I think.

And rekordbox [pioneer] is totally in it already. Djs create online accounts on [that is obligatory for the rekordbox activation] and sort their music in the library, this local account (as it seems through the local installation of rekordbox) is actually an online profile reading out all that you do in there (or well at least I assume that they can do that).

Djs create their playlists prior to playing a set and afterwards they immediately publish it online for their fans via their kuvo profile.

With rekordbox and similar programs I think you can prepare everything at home and then just hit the play button ..

(did not walk all the way then, 'caus I decided to stay offline and not use rekordbox [as I also found it super disturbing that I could not find the play button to just listen through my playlists … ] nahh - not for me.. I ll keep burning my cds in foobar)

Another one would be that the cloud could (cloud and could liking each other … spellcheck) make a fair distribution of money for the artists possible. If every tune, someone listens to, was “scobbled” ('s term for reading out what you play on your device locally), the plays could exactly be calculated into the percentage factor to give the artist the fair share by a monthly rate users pay. This system furthermore includes the counts for people listening to the same tunes over and over again and push their “value” [#repeatonefactor]. And yeah right, this is what is happening already, true that. We can listen to spotify with adverts in between that are louder than the music, soundcloud that is about to change their “no business plan” into something with a Rate of Return. 

Nevertheless there is somehow a need to merge all channels. Now “worth” [=dislike!] is set through followers, listens, profile views … countless different channels. The real count can't be made up with this online mess. What real count anyway? Never really cared about that … but when money comes into play..

It is just a question of how those things will really be programmed in the end. And therefore all that matters is who will be behind it and who will maintain, thus control this. And what their real aim is. As I mentioned before in my post Knots, we got to become more aware of the fact that it is us, the users, who are the most important part of the web. I suppose it is about that time to fight for our rights, again, or basically continuously to push into the direction of how we want things to be in the future. As you know, it is our very own decision if we accepted everything just to develop by itself, let others take care 'bout it, or if we started thinking ourselves how our future world should look like and move into that direction with all that we do.

Many decisions are made on a daily basis, from developing software to introducing bills. From sharing links to hugging someone. All of us are in touch with a lot of people, many more than we are consciously aware of. Circles do spread, so also you do influence a whole lot of persons - that you have never met, indirectly, friends of friends of friends .. not even to mention the web, since the basic idea of networks should be clear by now. ..

What does matter is our everyday behaviour and the exchange with other minds to strengthen ideas – yeah those small things, right. You might accidentally influence an important decision without even knowing, just because you had a great talk with someone, who then happily went to a meeting and there shared your idea, that then made other people think of a new perspective and months or years later that point of view made some person in charge decide differently than without you existing and causing that information to arrive at the right place for that very moment.

Wishin' you loads of fun, inspiring and interesting conversations – analog and digital - thriving into a good direction for a bright future!


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